Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
In fact, content writing is important for all types of different content formats, including:.
- Video scripts
- Email newsletters
- Keynote speeches
- Social media posts
- Podcast titles
- White papers
- Web page copy
- Landing pages
- YouTube video descriptions
Creating an outline is a GREAT first step in the content writing process. Outlines help your content come out better for two main reasons:
First, outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.
Second, outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.
With 2.3 million blog posts going live every day, you can’t just publish something generic and expect a wave of visitors. Instead, to get traffic to your content, it needs a compelling angle.
An angle is simply the hook that makes your content stand out from all the others on that topic.
Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.
For most niches, your content can’t just be entertaining.
And it’s not even enough for it to simply be informative. For your content marketing to work, your content needs to be super useful.
* Include a step-by-step process: Most content out there is just a list of things you compiled from other people’s lists of things. When you organize a set of tips or techniques into steps, your content instantly becomes much easier to take action on.
For people to share and link to your content, they need to trust it first.
And while design factors in to how much people trust your content, your writing plays a big role too.
Here are a few tips to make your content more trustworthy.
*Use proper grammar: If you want to improve your writing skills, a tool like Hemingway Editor or Grammarly can be a huge help.
There are a few broad categories and types of writing that you will most likely encounter when embarking on a content writing journey.
* Copy Writing
A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website’s SEO.